Marketing Essay Example | Topics and Well Written Essays - 750 words - 51

Marketing - Essay Example This shows that company is struggling with its marketing functions, but is still recording a below the industry’s average performance. It still requires the company to put much more efforts on marketing to improve on its marketing performance. The business strategy in the 2nd year could possibly have been that of investing its finances on the future performance of the company as well as improving its effectiveness in marketing. It is very evident that the company achieved the highest in performance of the industry performance on marketing effectiveness with 0.80 performances which is also the industry highest performance. This shows that the company employed a lot of its efforts on the marketing strategies so as to improve its market share as well as competitiveness and create market awareness among other marketing functions. On the other hand, out of the possible maximum company performance on investment in the future of 2.24, the company was able to score way above the industry average and almost the reaching the industry highest by scoring 2.14. This shows that the company is much concerned about the going concern of the company and would like to see the company stand even more firm in the future than the today’ s company’s creation of wealth. This is even why the company’s wealth performance is very low since it ploughs-back much of its profits into future